Sell Your Home
Learn the tricks and tools to focus on to make the biggest impact when it’s time to sell!
DATE: October 24, 2019
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Selling your home in the market today is a very different experience than it has been from the past. There are many ways to market your home, but with all the noise and options available to you and your real estate agent, what are the best tried and true ways to get the word out?
Our sales systems will sell your home in the shortest time possible for the most amount of money. Long before your listing is public, we’re hard at work in the background making your home as appealing as possible to the right buyer. We maximize the perceived value in your home, analyze the current market in your neighbourhood, and list at the perfect price for your home.
Join us as we unpack how we sell a home, how we talk to the buyers directly that could be interested in your home and how we achieve such incredible results for our clients.
In today’s Calgary market, you want to activate your buyer’s emotional state. The truth is that although we tell ourselves that our purchases are rational, logical, well-thought decisions, we are entirely emotional when we spend money, even as much money as a home. We see a beautiful, well-laid out home and we think “I must have it!” and we place an offer. Only later, do we rationalize our decision with factors like location, amenities, or future value. Your job as a seller is to stimulate the emotional brain of your buyers so that they see your home and simply must have it because it’s perfect. The reality is that few homes are actually perfect, but the closer we get, the better the result for you. If you have the time and budget, there are simple steps you can take to get your home ready for the buyers who want to see it.
Once we tackle the emotional side of the buyer through the various tested mediums we are then, and only then to actually sell the home to the buyer. If you try to sell something to someone prior to the point of them desiring it, that is what turns into chasing people, spinning wheels and ultimately comes across as desperate. If you come across this way you will loose your power in the negotiation and that is the last thing you want to do.
Join us as we help outline the how’s, go over case studies and show you how focusing your selling efforts in the right areas pays dividends to you.
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